The ‘Marketing Department’

So here’s the short version of what we did…

Art dept is working on mockups for our rebranding (website etc…)

Next Show Marketing
MTV – CT…
80’s
Free Stuff

Video – Viral department can project video?
ROGER contact Cabaret about video and let MC know about our:
Costume contest

Photos – with paper slips?
Contact Lauren about doing this

Mailing list signup – In the form of adding on Facebook — we need to figure out how to do this without having a row of laptops…
Photo cards
Bracelets
KRISTA, LAURA, and I are looking into vendors

Flyers
Quarter Sheets being passed out and BRIGHT NEON 11×17

We need to create a
Google Docs for media contacts
Name | Contact Info | Deadline to submit

SET
Heavytone
Hundred Acre Wood
80’s cover band
connor and danny
late night wars

ALSO
Stasia is taking care of the Facebook page and Ashley is taking care of our Twitter
And, keep in mind that if you’re interested in one of the recently announced positions, let me know!

Thanks,
Nick

Hey everyone,

I just have a few exciting announcements and new opportunities for the Wax on Felt marketing team.

FIrst of all, we will be meeting again this Wednesday at our normal time (9pm). Please try to make it, since we had such a light meeting last week.

Secondly, because the marketing team has so much to do, we thought it’d be a good idea to distribute some of the workload as much as possible. To do this, we are creating several new positions. Described below are the positions as well as a short description. If you are interested in any of them, please email me back as soon as possible so that we can setup a time to interview.

Vice President of Marketing – The VP of marketing will essentially run the marketing team with me. In specific, he/she will manage many of the day-to-day tasks of the department such as organizing the team for flyers, working on the execution of our strategic marketing plan, and have heavy input on how the department/marketing for Wax will grow in the next few years.

Public Relations Assistant – The PR assistant will help Laura, our current PR guru, with the distribution and creation of press releases. You’ll get to learn about how to write and send out press releases as well as be working on building our media contact list. You will have need to be “in the know” with everything that Wax on Felt is doing so that we can continue to expand as an organization. When Laura graduates this semester, you will replace her as the main PR representative this Spring.

Events – The president of our events committee, which will be a new subcommittee within Wax on Felt, will work on creating a group of Wax on Felt members to work on the planning and execution of wax on felt events. This includes making sure that our concerts are well marketed and attended. But, more specifically, the events team this semester will work on planning our Wax on Felt brand relaunching party at the end of the semester. The brand relaunching party is an event that Wax will be planning to formally announce our rebranding as an organization to the school (in short: free food and music for Emerson).

Also, I’d like to check in with those of you that expressed interest running specific duties at the beginning of the year… Below is a list of people that I have doing certain things. If any of you below can no longer do what you originally were interested in, please let me know ASAP so that we can find someone to fill your place. If you can, I’m so excited that we can finally get things started and in motion!

Online –
layla, mariel
Facebook- sonam, jamie
Twitter – Jamie, christina, sarah
Myspace
Purevolume
Last.FM

PR
Jamie, Andy, Stasia, Paige, Layla, Lena, Charis, Cheryl

Charis – Liason to art
Marielle – Liason to Events
Lena- Liason to VIral

Thanks,
Nick

Hi all,

Here’s what we discussed at the last meeting:

We began working on the marketing plan, following the worksheet that I handed out (it’s attached for those of you that weren’t there).

We decided that some of the internal strengths were that: everything is in place for the potential to be a great organization, good artists
weaknesses included communication and the lack of detailed department updates.

External opportunities included on campus functions, performances, newsletter.  Threats were other organizations and local bands.

We will continue our next meeting, this Wednesday, by analyzing our target customers, brand positioning, and competitive stance.  We will look at our key initiatives together once we have all of this together.

The group of us that were there split into groups of two/three to begin working on these…

If you can all find some time to discuss this week that’d be great!  If anyone wasn’t at the meeting but is interested in researching any of these topics, please contact me.

Also, since the blog and newsletter was such a hot topic, I’ve gone ahead and started a Wax on Felt blog.  I’ve asked the art department to begin posting to it as well, since we’re the two departments that have considered posting to a blog.  Hopefully the rest of the blogs will follow suit soon.

If you want to post your results/findings to the blog that’d be great!

Have a great weekend!  Let me know if you guys have any questions.

Thanks,
Nick